The first thing you need to know about social media for business is that it only works if you work it! To market your business on social media requires effort, attention to detail and a willingness to engage with the world … if you can bring those three characteristics, you stand a great chance of finding new markets, new audiences, good partnerships and loyal and enthusiastic supporters.
How to please all the people all the time … The way to win at social media marketing is to:
- Choose your social media networks or platforms with care.
- Treat your chosen platforms with respect.
- Learn to respond as you would to a friend.
These three factors make the difference. Businesses that get them right become social media stars, businesses that get them wrong are publicly derided for their failure to engage. The choice about which reputation your business earns is entirely in your hands. Because social media can be a time drain, the expert choice of the right places to best use your time can be crucial. Here’s our up to date review of the key features of each of five of the largest and most prominent social media sites to help you choose which platform is best for your business.